In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...

New offering makes Nosto the first personalization solution to provide actionable merchandising insights that show which products and brands drive better outcomes NEW YORK, Oct. 1, 2019 – Nosto, a ...

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...

As someone who enjoys writing (and reading), I deeply admire anyone who has written a book. Many people say they have an idea for a book, but so few put pen to paper. There’s a reason for this — ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Meta announced a handful of creator tools, including the ability to test different versions of Reels to see which perform best. Meta announced a handful of creator tools, including the ability to test ...