PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

AI agents are being deployed in the millions by marketers. Consumers are going to get their own agents, too. Marketing and AI are getting married, and it’s a shotgun wedding. Marketing technology ...

Startups are betting that AI agents-technology that carries out tasks on behalf of humans-can take over the unglamorous grunt work of ad operations, and investors are buying in. This year alone saw a ...

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

WebFX reports outline key traits of a good digital marketing agency, including dedicated reps, transparency, and positive ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers. This means advertisers will ...

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