In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.

Apple and Google describe their Gemini deal as a multi‑year collaboration that will put Google’s models and cloud technology at the core of Apple’s next generation of foundation models, including a ...

After months of speculation about what partner Apple would choose to work with to improve its floundering AI efforts, there’s finally an agreement in place between Cupertino and Google. The two ...

Apple is planning to roll out sponsored listings in Maps across the U.S. and Canada.

Apple is launching a new local advertising platform for Apple Maps this summer, allowing businesses in the US and Canada to ...