A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and ...

However, that doesn’t mean they should be behind B2C sites in terms of usability. Rather, it must be quite the opposite. The more complex the situation is, the more supportive the user interface needs ...

Despite opening the season undefeated, it’s been a rocky start for the Oregon Ducks men’s basketball team. They have struggled with turnovers... B2B buying is slow, noisy, and full of stakeholders. If ...

In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Your ...

Web design used to be about looking sharp. Today, it's a strategic lever. In an AI-powered, user-experience-driven business world, UX now plays a direct role in how your brand is perceived, how leads ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...