Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.
Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...
Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.
Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...
No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...
Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...
As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting ...
In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...
PubMatic, a programmatic ad selling platform, has ambitious plans to expand in Asia-Pacific, and the recent visit of its young CEO, Rajeev Goel, to Singapore signals a starting point. Goel expects to ...