EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

In October 2024, Mattel’s Hot Wheels and F1 announced a partnership to create Hot Wheels versions of F1 cars. The Mattel products were scheduled for release in 2025, and at the time of the ...

Lando Norris may have taken the checkered flag at F1 Mexico last weekend, but racing fans had something else to cheer for, as Mattel unveiled the latest additions to its Formula 1 Hot Wheels ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Collecting hobbies can often pay off in the long run, and Hot Wheels cars are no exception to this trend. With the increasing value of vintage toys and the nostalgia-driven market, now is the perfect ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.

In its relatively short tenure the Polestar Design Contest has already attracted thousands of contestants from all over the world, and it has already produced plenty of publicity for the still-rising ...

Inspired by the Netflix animated television series, Hot Wheels Let's Race: Ultimate Speed is a high-octane arcade racer. An action-packed animated series for kids, Hot Wheels Let’s Race follows Coop ...

If you’re interested in bringing the adrenaline-pumping antics of Mario Kart off the screen and into your home, you’ll be glad to know there’s a long list of Hot Wheels products inspired by the hit ...

The Hot Wheels brand is one that has grown from having the most vibrant and diverse lineup of die-cast cars to having animated shows to now also having a CG animated show on Netflix in the form of Hot ...