New watches are hard to come by for the average buyer and the pre-owned market is on fire. That's a good thing for the Swiss luxury brand.

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

James Dowling, a well-known expert on the Swiss luxury brand, says the book also describes his 40 years as a watch collector.

Rolex dominates the luxury watch space, with the brand alone accounting for nearly a third of the Swiss watch market. So perhaps it’s time for the Crown to expand and find another industry to dominate ...

James Cameron wasn’t the only one that went 35,800 feet deep into the Marianna Trench. Along with the Avatar director, Rolex’s new Deepsea Challenge watch also made the descent into the dark. Pressure ...

The Meyer Shank Racing W/Curb-Agajanian #60 Acura took home the overall win and class win in Daytona Prototype International (DPi) driven by Oliver Jarvis, Helio Castroneves, Tom Blomqvist and Simon ...

How do you know if you are caring for your Rolex the right way? A HelloNation article featuring Jewelry Expert Bianca Farish ...

Rapper and singer Badshah is again in the spotlight because of his ultra-rare Rolex Daytona, informally dubbed the “Barbie” ...

Rolex fans fretting about their place on the Daytona wait list can take heart. Rolex introduced a slew of new models to lust after at Watches & Wonders in Geneva last month, including a new GMT-Master ...

Some products exist not to fulfill a need in the market, but simply because they can exist. This is one such product. No one needs a solid gold dive watch capable of surviving depths down to 3,900 ...