Lately, it seems that phrases like "search engine marketing" and "search strategy" are being used so liberally in conversations, news and blogs that it has become increasingly difficult to discern a ...

NEW YORK, Sept. 6, 2018 /PRNewswire/ — Award-winning digital marketing agency Elite SEM announced that it has acquired CPC Strategy, the San Diego-based agency known for its expertise in retail, ...

Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, ...

This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, I’ll ...

Online retail sales this holiday season will be a healthy improvement over last year, according to research cited inPart 1 of this three-part series on holiday shopping. Whereas the consumer drives ...

A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by ...

How many times have you thought something like, “Why aren’t WE No. 1 for [insert vanity keyword here]’? Many marketing leaders and troops on the ground already understand that ranking for ‘Vanity ...

The latest Marketron Webinar will feature local SEM selling strategies and tips for local media sellers. The webinar for third-party digital sellers is set for March 9. According to Marketron, “SEM is ...

Hello, my dear fellow search marketer, and welcome to 2023. It’s time to make some New Year’s resolutions, or at the very least, be prepared to make some changes for the new year. Unlike my New York ...