From AM radios to AI lists, music ads ha͏s seen more change in the past ten years than in the last fifty. For free artists, the shift has opened endless chances—but it’s also made being different ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist placement” to independent artists exchanging streams in private communities, ...

For the first decade of streaming, success was largely about access. The industry focused on getting music onto digital service providers as quickly and widely as possible, and solving distribution ...

For independent artists navigating the modern music industry, streaming platforms are both a blessing and a battlefield. On one hand, they’ve removed gatekeepers and allowed everyone to be heard. On ...

There’s one corner of the tech world that doesn’t get enough attention. Streaming marketing. No, not streaming. That’s popular. Everyone knows about it. But marketing through streaming platforms? That ...