Walmart's new "Wonder Lab" allows kids to virtually unbox and play with toys ahead of the holiday season.

The kid toy testers in the Walmart Toy Lab begin each video with this reminder: "This is advertising." Experiential is the hot buzz word in retail, and it usually means experiences that draw shoppers ...

Walmart is pivoting its toy promotion strategy for an e-Commerce-heavy holiday with the launch of its Walmart Wonder Lab, a site that lets kids unbox and play with toys digitally. The tool will let ...

Walmart has launched an interactive video feature for children to virtually interact with 20 of the retailer’s ‘Top Rated by Kids’ top ty list. The WalmartToyLab.com is a digital playground for ...