Rather than adhere to the myth that your vein color determines your undertone (Sarah says that isn’t a reliable method), the ...

The Pantone Color Institute has been naming Color of the Year for 25 years Getty Since 1999, the Pantone Color Institute has made its selection for the Color of the Year. Some hues have been selected ...

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In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

Color is so fundamental to how we describe the world that we learn its vocabulary almost as early as the alphabet. Yet from the start, the lesson is misleading. Colors that appear straightforward—red, ...