Eileen Gu: US freestyle skier representing China at the Winter Olympics 2026 - Eileen Gu is a skiing superstar, but the US born gold medalist represents China in the Winter Olympics, why?

An abundance of lucrative sponsorship deals and endorsements has allowed one Winter Olympian to skyrocket up the rich list in the world of women's sports, despite a lack in prize money

Eileen Gu is one of the biggest stars at the Winter Olympics in Milano-Cortina. However, the US-born freestyle skier competes for China and not her home

A wealth lucrative sponsorship deals has allowed a Winter Olympics star to climb to fourth in the women's sporting rich list, despite lacking in prize money

Amid dazzling tricks at the 2026 Olympics, some snowboarders may tuck bibs under their armpits. Here's the reason behind the interesting style choice. (AP Photo)

As the Olympic flame moves toward the Alps for the Milano Cortina 2026 Winter Olympics, held from Friday to Feb 22, the world's attention shifts from the Great Wall to the Dolomites, a stunning mountain range in northeast Italy.

As the Games get started in Italy, experts discuss how weather and changing climate affect the competition and future site selections.