In many ways, Gen X and Millennials are similar. They both grew up in a time when the internet didn’t exist. They also grew up with a classic “all-American” high school experience, during times of ...

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Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...