Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder TV Spot, ' 0:02 / 1:00 Life Insurance You’ll Love (Really) '
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Ladder TV Spot, ' 0:02 / 1:00 Life Insurance You’ll Love (Really) '
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Smart term life insurance for busy people. | Ladder
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Ladder Financial TV Spot, 'Life Insurance So Good You Might Wish You Didn't Have It'
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Ladder Financial TV Spot, 'Life Insurance So Good You Might Wish You Didn't Have It'
Oct 13, 2021
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Ladder: Life Insurance So Good You Might Wish You Didn't Have It • Ads of the World™ | Part of The Clio Network
Ladder: Life Insurance So Good You Might Wish You Didn't Have It • Ads of the World™ | Part of The Clio Network
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Life Insurance So Good… They’ll Want You Dead
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Smart term life insurance for busy people. | Ladder
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Prasaran Marketing Studio | Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging,... | Instagram
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The Curiologist | "Life Insurance So Good, They're Gonna Want You Dead." Ladder Life Insurance has gained attention with a humorous and memorable ad... | Instagram
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Ads OK Plz | Advertising & Marketing | In 2021, Ladder dropped its debut brand campaign, “So Good,” with a clever twist on life insurance. The spot, made with FRED & FARID and... | Instagram
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Most insurance companies create ads to show you the importance of life insurance, but Ladder cleverly took their own direction to highlight how GOOD their insurance is. Highlighting that it’s “so good” your family and loved ones will want you dead. Now that’s a statement! | Brendan Kane
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This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
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FacebookMarketing Mentor
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The Cloud ☁️ on Instagram: "Marketing genius: Using dark humor to sell life insurance. How do you make a “boring” product like life insurance interesting? Ladder did it by flipping the entire concept on its head. Instead of focusing on the sad reason you need it, they created a hilarious, dark-humor narrative around how valuable the payout is. The tagline—“Life insurance so good, they’re gonna want you de*d”—is the perfect, shocking punchline that makes the brand unforgettable. This is proof tha
8.6K views6 months ago
Instagramthecloudsociety_
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Your Marketing Executive on Instagram: "There are dark ads… and then there’s this ad 😂💀 Ladder really said: “Life insurance so good… your family might get ideas.” Instead of the usual emotional, family-friendly tone, they went full dark comedy — a dad dodging “accidents” clearly staged by his own family. It’s bold. It’s risky. And it works because it taps into a real insight: people joke about life insurance more than brands admit. When a brand is self-aware, funny, and brutally honest, that’s
2.8K views2 months ago
Instagrammarkutive
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Marketing Mentor on Instagram: "This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial"
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