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🔄 The Comeback of Marketing Mix Modeling (But Smarter)
1:42
YouTubeProvalytics®
🔄 The Comeback of Marketing Mix Modeling (But Smarter)
🔁 Marketing Measurement Came Full Circle — With More Power Than Ever Once upon a time, marketing measurement didn’t rely on cookies. It didn’t need them. Marketers used Marketing Mix Modeling (MMM) to understand what worked, where to spend, and how to justify budgets — and it worked incredibly well. Then digital arrived. 💻 We got ...
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